Revista Perspectiva Empresarial

Journal Title：Revista Perspectiva Empresarial

Revista Perspectiva Empresarial is an academic journal with significant influence in the fields of enterprise management and business. Intended to provide a platform for academic, business, and related professionals to exchange and share cutting-edge perspectives, research results, and practical experiences. It covers a wide range of topics, including but not limited to corporate strategy, marketing, financial management, human resource management, operations management, innovation and entrepreneurship, international business, and more.

In terms of corporate strategy, journals may publish research on competitive strategy, diversification strategy, cooperation strategy, etc; The field of marketing may involve brand management, consumer behavior, market research, and other related areas. Financial management may include topics such as capital structure optimization, investment decision-making, and risk management. It emphasizes the combination of theory and practice, not only publishing in-depth theoretical research articles, but also welcoming empirical research based on practical cases and enterprise experience. In this way, comprehensive and practical knowledge is provided to readers to help them better cope with various challenges and opportunities in the business world.

《商業(yè)視角雜志》是一份在企業(yè)管理和商業(yè)領(lǐng)域具有一定影響力的學術(shù)期刊。旨在為學術(shù)界、企業(yè)界以及相關(guān)專業(yè)人士提供一個交流和分享前沿觀點、研究成果和實踐經(jīng)驗的平臺。它涵蓋了廣泛的主題，包括但不限于企業(yè)戰(zhàn)略、市場營銷、財務(wù)管理、人力資源管理、運營管理、創(chuàng)新與創(chuàng)業(yè)、國際商務(wù)等。

在企業(yè)戰(zhàn)略方面，期刊可能會發(fā)關(guān)于競爭戰(zhàn)略、多元化戰(zhàn)略、合作戰(zhàn)略等的研究；市場營銷領(lǐng)域則可能涉及品牌管理、消費者行為、市場調(diào)研等內(nèi)容。財務(wù)管理方面或許包括資本結(jié)構(gòu)優(yōu)化、投資決策、風險管理等課題。它注重理論與實踐的結(jié)合，不僅發(fā)表具有深度的理論研究文章，還歡迎基于實際案例和企業(yè)經(jīng)驗的實證研究。通過這種方式，為讀者提供全面且實用的知識，以幫助他們更好地應(yīng)對商業(yè)世界中的各種挑戰(zhàn)和機遇。

Revista Perspectiva Empresarial由Fundación Universitaria CEIPA出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 16 Weeks ，影響因子指數(shù)0.1，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學者值得一試。