Journal Of Marketing Analytics

Journal Title：Journal Of Marketing Analytics

data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the?journal Of Marketing Analytics?brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The?journal Of Marketing Analytics?a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the?journal Of Marketing Analytics?will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the?journal Of Marketing Analytics?aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.

數(shù)據(jù)已成為當(dāng)今知識(shí)經(jīng)濟(jì)的新礦石。然而，僅僅存儲(chǔ)和報(bào)告不足以在當(dāng)今競(jìng)爭(zhēng)日益激烈的市場(chǎng)中蓬勃發(fā)展。我們需要的是能夠理解所有這些海量數(shù)據(jù)，并將這些見(jiàn)解應(yīng)用于公司進(jìn)入市場(chǎng)的方式、適應(yīng)不斷變化的市場(chǎng)條件和應(yīng)對(duì)新競(jìng)爭(zhēng)對(duì)手的方式。營(yíng)銷(xiāo)分析是當(dāng)代數(shù)據(jù)驅(qū)動(dòng)決策浪潮的核心。如果公司依靠直覺(jué)來(lái)做決策，他們就無(wú)法生存。數(shù)據(jù)的戰(zhàn)略杠桿作用是可持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)的少數(shù)剩余來(lái)源之一。新產(chǎn)品的復(fù)制速度比以往任何時(shí)候都快。員工忠誠(chéng)度降低，移動(dòng)性增強(qiáng)，在越來(lái)越扁平的世界里，商業(yè)中心本身也在全球范圍內(nèi)移動(dòng)。《營(yíng)銷(xiāo)分析》雜志匯集了這個(gè)蓬勃發(fā)展領(lǐng)域的應(yīng)用研究和實(shí)踐論文。應(yīng)用學(xué)術(shù)研究的獨(dú)特融合，結(jié)合商業(yè)最佳實(shí)踐的見(jiàn)解，使《營(yíng)銷(xiāo)分析》成為學(xué)者和從業(yè)人員的完美伴侶。學(xué)者可以隨時(shí)了解該領(lǐng)域的最新發(fā)展。營(yíng)銷(xiāo)分析專(zhuān)業(yè)人士可以閱讀有關(guān)該學(xué)科的最新趨勢(shì)和前沿學(xué)術(shù)研究?！稜I(yíng)銷(xiāo)分析》將刊登有關(guān)定位、細(xì)分、大數(shù)據(jù)、客戶(hù)忠誠(chéng)度和生命周期管理、交叉銷(xiāo)售、客戶(hù)關(guān)系管理、數(shù)據(jù)質(zhì)量管理、多渠道營(yíng)銷(xiāo)和營(yíng)銷(xiāo)策略等主題的應(yīng)用研究論文?！稜I(yíng)銷(xiāo)分析》雜志旨在將嚴(yán)格控制的科學(xué)研究方法的嚴(yán)謹(jǐn)性與現(xiàn)實(shí)世界案例研究的適用性相結(jié)合。我們的雙盲審查流程確保僅根據(jù)論文的內(nèi)容和優(yōu)點(diǎn)來(lái)選擇論文，從而選出該領(lǐng)域最好的論文。

Journal Of Marketing Analytics由Springer Nature出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)4，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。