Journal Of International Consumer Marketing

Journal Title：Journal Of International Consumer Marketing

Journal of International Consumer Marketing is an academic journal dedicated to the field of international consumer marketing, aiming to provide a platform for scholars, researchers, educators, and industry practitioners to exchange and share research results on cross-border consumer behavior, market strategies, and marketing practices. By publishing high-quality research papers, this journal is committed to promoting the development of international consumer marketing and improving the effectiveness of global marketing practices. The magazine covers topics such as consumer behavior, market segmentation, brand management, advertising and promotion, cross-cultural communication, e-commerce, retail management, and more. It not only focuses on consumer needs and behaviors, but also explores how businesses can develop effective marketing strategies in different countries and regions to meet the needs of consumers from different cultural backgrounds.

《國(guó)際消費(fèi)者營(yíng)銷雜志》是一本專注于國(guó)際消費(fèi)者營(yíng)銷領(lǐng)域的學(xué)術(shù)期刊，旨在為學(xué)者、研究人員、教育工作者和行業(yè)從業(yè)者提供一個(gè)交流和分享關(guān)于跨國(guó)消費(fèi)者行為、市場(chǎng)策略和營(yíng)銷實(shí)踐的研究成果的平臺(tái)。通過發(fā)表高質(zhì)量的研究論文，該雜志致力于推動(dòng)國(guó)際消費(fèi)者營(yíng)銷領(lǐng)域的發(fā)展，提高全球營(yíng)銷實(shí)踐的效果。雜志涵蓋了消費(fèi)者行為、市場(chǎng)細(xì)分、品牌管理、廣告與促銷、跨文化溝通、電子商務(wù)、零售管理等多個(gè)方面的主題，不僅關(guān)注消費(fèi)者的需求和行為，還涉及企業(yè)如何在不同國(guó)家和地區(qū)制定有效的營(yíng)銷策略，以滿足不同文化背景下的消費(fèi)者需求。

Journal Of International Consumer Marketing由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)1.8，該期刊近期沒有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。